Responsive web design allows a website to adapt to different screen sizes and input methods. It is not simply about shrinking a desktop layout; content priority, touch targets, navigation and performance must be reconsidered for smaller screens.
Core principles
- Use fluid grids and flexible media.
- Define breakpoints according to content rather than device brands.
- Keep buttons and form controls easy to use by touch.
- Serve appropriately sized images.
- Test long headings, menus, tables and validation messages.
Business impact
A mobile-friendly experience reduces friction for visitors arriving from search, social media and messaging applications. It also supports accessibility, conversion performance and search visibility.
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